Localisation business: models, stakes and risks
Speaker: Elena Rudeshko, Strategic Account Manager at ELEKS
Localisation is not only translation; nowadays it is a well-turned mastery of product adaptation to the local market. The localization business has its own players like any other industry. They are huge multinational corporations, companies which would like to enter the international market with their own products; large and small LSP, translation houses, agencies, freelancers, industry’s toolkit and software providers. So what are the trends on the L10N market, what are the interaction models between the players, what are their stakes and their risks; and the most important -- is it possible to create a new model? All these aspects will be covered in the presentation.
This video dubbed in English.