Translation Business in a Content Era. UTICamp-2019
Speaker: Egor Sekirov, Head of Customer Success CIS (Smartсat)
We’re living in the content economy, where traditional approaches to translation are failing. Today’s customers expect a connected and agile experience. On the other hand, we have a surge of game-changing paradigms: big data, machine learning, digital transformation. How can we use the latter to tackle the former?
In a world where all businesses are media companies and time to market is shrinking faster than ever, becoming a part of a continuous content update loop is probably the only way to win and retain a customer.
Interpreting into English by Victoria Moroz and Anzhelika Kuznetsova (from Dnipro)