Transcreation: Honing Your Skills. UTICamp-2019
Speaker: Alessandra Martelli (copywriter and translator)
With challenging projects and a high-end clientele, transcreation is a sought-after specialization. Neophytes often see it as the perfect way to capitalize on the wild and visionary side of a linguist’s brain whilst showcasing their wit and originality. But there’s more to it than meets the eye.
As a transcreation specialist, creativity is just one of the skills and abilities you need to provide top-notch adaptations that drive leads and sales. What about the other pillars? How can you build, develop and refine essential transcreation-related skills?
By the end of the webinar, you will find out more about:
- the perils of relying on creativity alone
- the key competencies transcreators need to succeed
- practical ways to hone your skills over time.