Participate in UTICamp-2021Apply now

July 19—25
Recreational camp "Meteorite"
Dnipro, Ukraine
ru uk

A Сreative Text is Born. UTICamp-2019

Speaker: Alessandra Martelli, copywriter and translator 

Creative texts captivate readers with a graceful blend of content and flair. They work like magic – but there’s art, craft and science behind the playful swirls.  And the same approach is needed to brew such messages for a new audience. In this session, we explore how creative texts come to life: the decision-making and language choices that shape the style of copy and content. And: what translators need to know (and use) to re-create the magic.

The session looks behind-the-scenes of crafting a "creative text" (e.g. marketing copy, slogans, presentations).