As a freelance copywriter and translator, Alessandra has been helping businesses hone their voice and expand their reach for around 20 years. She writes and translates marketing content of most shapes and sizes, ranging from advertorials and print ads up to email marketing campaigns and website copy.

Alessandra is also a qualified trainer, and has been teaching junior professionals the art and craft of word mastery since 2011. An advocate for fluff-free, thought-provoking professional development that sticks, she has delivered 40+ workshops and talks on copywriting, transcreation and creative translations around Europe and beyond.